With over 15 years of experience in the firearms industry and a decade dedicated to teaching, Steven has become a trusted expert in providing top-notch firearms safety training. He combines real-world experience with practical teaching methods, making the learning process both engaging and effective.
As the Chief Instructor of our Firearms Safety Course, he is committed to not only equipping participants with the knowledge needed to successfully acquire the Canadian Firearms licence, but also providing students with the skills necessary to confidently participate recreationally in the firearms hobby outside of the classroom.
James (J.R.) Cox is a prominent figure in the Canadian firearms community, celebrated for his contributions as a retailer, range owner, manufacturer and industry pundit, however his journey in the shooting industry had humble beginnings as a competitor and coach for the Canadian Armed Forces marksmanship programs and as an instructor for the Canadian Firearm Safety Course. Since 1993, he has been dedicated to teaching responsible gun ownership and safety practices in Canada.
J.R. opened his first shooting range, The Shooting Edge, in Calgary in 2001, followed by Target Sports Canada in Ontario. His other ventures include manufacturing and he is developing a suite of premium non-restricted firearms under the Sterling Arms International banner.
J.R. brings a wealth of knowledge and experience to his instruction. His expertise, passion, and leadership make him an invaluable instructor in the Canadian firearms possession and acquisition license safety course.
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